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The American Consumer Is Moving — Just Not Where You'd Expect.
This post was written by Jodie Cabin and Sophia Silver, members of Horizon Media’s Future of Consumer & Culture team.
Jun 4
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Horizon Futures
May 2026
The Algorithm Made Brands Faster. CultureCode Makes Them Mean Something.
Algorithms flatten relevance and resonance. A new tool from Horizon Futures pushes back.
May 26
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Horizon Futures
2
The World Cup Has No Audience. It Has Thousands of Them.
What the World Cup reveals about live culture in a fragmented era — and what brands need to do about it
May 19
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Horizon Futures
Aesthetic Consumption: How Brands Are Selling the Look Instead of the Thing
Today’s post comes from Courtney Mota, a member of our Future of Consumer & Culture team.
May 18
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Horizon Futures
3
The New Infrastructure of Self-Improvement
Discipline used to feel aspirational. Today, it feels necessary.
May 14
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Horizon Futures
The Implication Economy: Why the Smartest Brands of 2026 are Saying Less and Meaning More
Today’s post comes from Courtney Mota, a member of our Future of Consumer & Culture team.
May 13
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Horizon Futures
3
Is Your Brand Built for AI Shoppers?
Agentic Commerce Brings Autonomous Agents and New Rules for Building Trust
May 11
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Horizon Futures
April 2026
The Neighborhood Is Back. This Time, It Means Business.
Today’s post is by Maxine Gurevich, a member of our Future of Consumer + Culture team.
Apr 27
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Horizon Futures
1
Couchella, Chaos, and a $10 Million Laptop: What Coachella 2026 Taught Us About the Future of Live Events
Today’s post is written by Courtney Mota, a member of the Future of Consumer + Culture team.
Apr 20
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Horizon Futures
2
What Artemis II Can Teach Brands About Wonder
The Artemis II crew splashed down last week, and it’s worth pausing to reflect because, for the brief time they were up there, things felt a little…
Apr 14
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Horizon Futures
4
The Price of Gold: What LA28's Ticket Outrage Really Tells Us
Today’s piece comes from Courtney Mota of our Future of Consumer + Culture team.
Apr 13
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Horizon Futures
4
March 2026
A Flurry of Excitement: How the 2026 Winter Olympics Reignited a Global Phenomenon
From record viewership to real emotion, why the Winter Olympics became a global moment again
Mar 24
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Horizon Futures
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